Ecomnova is looking for talented individuals to fill the following roles:
- Digital Marketing Executive
- E-commerce Operations & Marketing Intern
- Web developer
Over the past 2 years, the managing director Ecomnova, Tash Khan, have worked towards recruiting young people whether they are fresh out of University or at a crossroads in their young lives looking since leaving school or college.
Having created graduate schemes and apprenticeships the business is growing with more brands now launched under Ecomnova with the brands themselves showing great growth. As a result, we need more hands on deck and the aim within Ecomnova is to create more opportunities for young people.
As an expanding E-Commerce business, Ecomnova is aiming to create 32 jobs for apprentices and graduates in the short to medium term. Tash knows the apprenticeship field well having started the company with two apprentices and is looking forward to developing the business with young people who are eager to develop themselves and succeed; “It is exciting to be welcoming enthusiastic and innovative minds to the business here in London. Our aim is to appeal to 16 – 18 year olds, particularly in under privileged areas of London who may not always get these opportunities. As a result, these young people are able to develop themselves and their skill set in a role suited to their interests which in turn helps the business to grow. It’s a complete win-win situation.”
So far, the business currently has 7 new members of staff across apprenticeships and graduate positions with employees coming from London and Essex based schools, Sheffield Hallam and Lancaster University. In addition to this, the London team welcomes 4 work experience students on a regular basis who take time out of their busy university lives to gain hands on experience with us. By doing this they will leave university with vital work experience which will give them a greater chance of obtaining their first job in their chosen field. As a brand, we are more than happy to give these people these opportunities with experience proving to be a big influencer for potential employers.
Richard joined Ecomnova in June 2015 and is now working with Sian Allen in the Affiliates team. Richard who is now 19 joined us after completing school and college with his studies consisting of business studies, French, statistics, food technology and geography. Having worked in bars and retail over the past 2 years alongside his studies, Richard found us through BPP Professional Education who are a specialist in providing professional education. After identifying a position within the business, Tash made the decision to create an apprenticeship’s position as opposed to hiring someone with existing experience because an underlying focus of the business is to help develop young people in the local area. We contacted BPP regarding the position and they advertised this with their students. Following a flourish of interest, 10 interviews commenced over a 2 week period and the competition was fierce. However, one young man stood out with Richard dazzling the directors and our affiliate’s manager, Sian. As a result, Richard was offered an apprenticeship with Ecomnova and he gladly accepted.
Today, Richard is helping Sian with her day to day tasks whilst managing his own responsibilities which include initiating new and profitable business deals, developing existing business partnerships, helping to market the brands associated with Ecomnova and dealing with press.
Sian said; “Richard is doing really well and is developing his skills in communication, business, management and responsibility. He is working hard on a daily basis and is already a fundamental part of the business.”
A great example of the apprenticeship scheme working for us and we are committed to developing this partnership with BPP Professional Education as we look to recruit more apprentices over the coming year.
Steve was next to join Ecomnova in September 2015 and is now a part of the busy marketing team. With a focus on corporate sales, Steve works hard on pitching our products to potential buyers, securing and fulfilling deals and negotiating. Steve gave us a minute of his time to answer some quick questions:
How did you hear about the role?
I heard about this particular role through LinkedIn. I saw it advertised and the role sounded perfect for me.
How have you developed since taking the role?
Since joining Ecomnova I’ve gone from strength to strength. My pitching of products and ideas has been one of the biggest improvements. I feel very confident in showcasing what we can offer as a company.
What does your day to day tasks include?
As I’m based in business development I’m predominantly trying to attract new customers, whilst keeping relationships with existing clients. This involves communications via phone and email, creating quotes and invoices and liaising with suppliers to ensure we have all the up to date information necessary.
Without this Apprenticeship I can imagine myself working in many different jobs without any real direction of where I want to be. The Apprenticeship scheme has really given me both focus and drive, allowing me to build towards my future.
What appealed to you about an apprenticeship?
I love the fact that I’m able to earn money whilst learning at the same time. It allows me to have first-hand experience of working in a corporate business environment, something which I definitely wouldn’t get if I was just in full time education. I feel as though I’m really thriving from the responsibility.
Would you recommend an apprenticeship to someone, if so, why?
I would one hundred percent recommend an apprenticeship to someone yes. It’s given me the opportunity to really apply myself in and area that interests me. I’m learning something new every day and improving skills I already had. Having some money in my pocket is also an added bonus.
Thanks Steve, the team are pleased to see you are enjoying it!
As a business, Ecomnova LTD is focused on providing young people with opportunities in and around London. In an ever expanding team, the directors believe the key to success is in young, enthusiastic people who are motivated to develop and succeed. As a result, Ecomnova is looking to initiate and expand on existing partnerships with apprenticeship and graduate schemes. An exciting year ahead in 2016.
If you are looking for an apprenticeship in London please contact Tash Khan at firstname.lastname@example.org. We look forward to hearing from you.
In today’s digital age, the likes of Google and social media platforms seem like natural infrastructure in our every days lives. This being said, many generations are now using the World Wide Web and creating Facebook profiles which is providing businesses like you and I with the opportunity to connect with our fans, audiences and customers alike.
But what are the benefits of channelling your marketing efforts through social media? Here are 10 reasons why…
What’s more appealing than free marketing? It costs your company nothing to use social media. From Facebook to Twitter and from Pinterest to Google +, accounts are completely free to set up and maintain. There are areas where you can add money to promotional posts but the use of all social media is free!
Having direct contacts with your customer’s means you can answer queries and resolve issues as quickly as possible. It creates two way dialogue and if you find the right tone and message, this can give you a boost over your competitors.
You can use social media to ask questions, trial and error what your followers like and learn from their comments. Ensure you record which posts are the most popular at which times. This study is important so you can develop a strategy to reach your audience correctly, such as how many people are online to see your post.
When ‘Boosting’ your posts on Facebook – which is paying to post your post to people who don’t necessarily ‘like’ your page – you can choose the exact audience you would like to target from women aged 24 to 30 or men from London aged 60+. You decide and narrow it down to your exact desired demographic.
You can repay ‘Brand Fans’ who regularly interact with your social posts. Whether it is a lady who retweets everything or a gent’ who shares your Facebook posts, you can interact with them and reward their loyalty. This can spark more people to become brand fans who regularly interact with your social on goings.
Trying to keep up with your competitors can be tough, especially when they are trying to steal the market share. Therefore, work on your social profiles and build a brand persona. This will certainly give you an edge over your competitors.
Competitions are fun for all and with the right prize can attract a lot of interaction. Therefore, host competitions on your social platforms like ‘Pin to Win’ on Pinterest and ‘Retweet to Enter’ on Twitter. This will boost your followings, interaction and brand awareness.
Give your audience somewhere to pin point you. Verify your location on Google+ and allow people local to you to find you with ease.
Place promotions, special offers and information updates on your social channels and drive traffic to your website. Give your fans a reason to visit your website with a direct link included in the post. With the right posts, you will soon see an influx in traffic.
When you close up for the day or finish your shift, remember, social media never sleeps. This gives your customers access to contact you 24 hours a day, 7 days a week, 365 days a year so be prepared to respond out of hours. This will show you are always quick to respond to customers and this may lead to a few extra sales for you.
If you made it to number 10 without rushing off to build a Facebook profile, a Twitter page or a Pinterest Account, well done. You are now equipped with the basic skills to run a free and successful social media operation!
It’s a temptation that if you own a brand, you will get the best position when a user searches for it on Google. But sometimes Google Adwords can be a bit cheeky and favour your rivals.
Let’s analyse this with an example from the tourism industry where is quite common that companies that act as travel agencies (e.g. Expedia or Tripadvisor) try to outplace hotels for their own brand names.
Hotel Mentone is a family run business in Bloomsbury (Central London). In the enclosed image you will see that the top 3 results, the ones that have the yellow ad label on their left, are ads. The first paid results belongs to Booking.com, while the second and third are associated with hotels.com and laterooms.com. The organic result, the non paid, from the hotel website comes in a discreet fourth position.
As you will have already though these companies are using Adwords to capture traffic from a brand, in this case a hotel, but is a situation that we have seen happening in many sectors. If Hotel Mentone would have their own Adwords campaign they could avoid the middlemen or other rival trying to poach their potential customers.
One of the most important advantages of Google Adword are that results come really quickly as ads start to appear just a few hours after being uploaded. You will also know who is bidding for the same terms as you and you can pause your campaigns, keywords and ads at any time.